We’re Back (And So Is Your Caffeine Fix)
So… we took a break. A long one. Like, “let’s shut down the entire coffee operation for a year” kind of long. Why? Life got busy. The kind of busy where the idea of roasting a single bean felt like a group project you didn’t sign up for. So we hit pause. No dramatic announcement. No “see you soon.” Just quiet inboxes and good intentions.
Why Small-Batch Coffee Isn’t Just for Snobs Anymore
We're thrilled to announce that No Sleep Roastery is back online and ready to roast. Yes, your favorite small-batch coffee roaster has returned, and no, we didn’t forget how to roast in the meantime. So, why should you care? Isn’t all coffee basically the same once you drown it in oat milk? Well, not exactly.
Store-Bought Beans: The Beige Slacks of Coffee
Let’s talk about the coffee you pick up in a panic at the grocery store. It’s fine. It gets the job done. It’s also probably been sitting on a shelf longer than that novelty hot sauce in your pantry. Most store-bought beans are roasted in massive batches, vacuum-sealed, and then left to age like a cheese, except coffee doesn’t get better with time. In fact, once roasted, coffee beans have a flavor peak around 7–14 days. After that, it’s a slow decline into stale mediocrity. Like your New Year’s resolutions.
Enter: The Small-Batch Difference
We roast in small batches because we like control (and because our roaster physically won’t let us roast more than micro batches at a time). This means we can obsess over every batch, monitoring temperature curves, color development, and the exact moment the beans hit peak flavor. We do all this not just because we’re coffee nerds (though, yes), but because small-batch roasting lets us give you a better, fresher, tastier cup. You know that moment when you take a sip and go, “Whoa, what is that?” That’s the moment we roast for.
Freshness, Delivered to Your Door (Like Magic, But With a Tracking Number)
When you order from us, we roast your coffee right before we ship it. Not a week before. Not "whenever we get around to it." We mean right before. So by the time it lands on your doorstep, it’s primed and ready. Full of flavor, not regret. Plus, you get to skip the grocery store, which means fewer impulse buys and zero risk of coming home with six frozen pizzas and a vague sense of shame.
TL;DR: Better Beans Are Back
We’re excited to relaunch and even more excited to get freshly-roasted coffee back into your mug. We’re keeping things simple: quality beans, smooth flavors, zero fluff. If you’ve been waiting, thanks. If you’re new here, welcome to the chaos (but like, a well-balanced, medium-roast kind of chaos).
And hey, thanks for waiting. We missed you. Let’s make this cup count.